The Leadership Edit
A weekly series on emotional intelligence, transformational leadership, and the kind of growth that doesn’t require burnout or perfection.
For the leaders learning to show up fully — and lead from who they really are.
🌈 I Became a Leader Before I Knew I Deserved to Be One
At 27, I was managing a team, hitting targets—and hiding. This piece is for every leader who thought they had to prove themselves into belonging. Turns out, the real shift happens when you stop performing and start leading with heart.
Read the full piece on LinkedIn →
Why Your Paid Search Isn’t Scaling (Even Though It’s Performing)
Your branded campaigns might be humming, but if your growth is stalling, it’s time to check your structure and intent targeting.
Your Ads Aren’t Fatiguing — Your Creative Process Is
If your results are dipping, it’s not always the creative‚ it is how you're planning and deploying it that needs fixing.
AI Didn’t Replace Me — It Made Me Redesign Everything
AI didn’t save time. It bought leverage. Here’s how I used AI to accelerate performance while exposing the gaps it can’t fill.
Paid Media Strategy Is Not Performance Marketing - Here’s the Difference
Performance marketing is execution. Strategy is direction. Without both, you're either running fast in the wrong direction, or running in circles.