Why Your Paid Search Isn’t Scaling (Even Though It’s Performing)

You’re not doing anything wrong. You’re just doing the same thing too long.

WEX came to us with a campaign that looked fine on paper — stable CAC, strong CTRs, decent scale. But under the hood, we were over-indexed on brand, under-leveraged on non-brand, and creative rotation was stale.

We partnered and restructured the SEM program. Non-brand got segmented by intent tiers. PMAX and branded were split and retargeted smarter. We introduced a custom creative playbook with real feedback loops and layered in new signals across GA4 + CRM. In 60 days, app subs surged — and suddenly, we were growing intelligently.

Leadership Lessons:

• A good campaign can hide a bad structure.

• Brand safety ≠ growth safety.

• Signal health and creative pacing should drive your scale — not just budget.

If your paid search is “fine,” but not better, it’s time to rethink the structure.

Let’s do that together → [Book a Strategy Session]