The work was always the system.

Paid media was where my systems leadership became embedded. The scope kept widening—from channels, to global programs, to teams, to organizations, to the operating architecture behind growth.

From performance-media depth to growth-system ownership

I lead the operating system underneath growth: media investment, CRO, measurement, agency governance, marketing operations, AI-enabled workflows, and executive decision support. In my current role, that work spans $15M+ in media across a $700M PE-backed education enterprise and 180+ institutions.

The performance foundation is equally concrete: $100M+ historical global programs, 30+ person teams, approximately 500% growth in WEX approved applications after an acquisition-system rebuild, and 86% year-over-year growth in web-qualified engagements at Stand Together.

How I lead

Make the truth legible. Put ownership where decisions live. Build a repeatable rhythm. Encode what repeats. The goal is stronger performance and an organization that can understand, govern, and improve the system behind it.