Global Alignment at Scale: SEM Strategy for SAP

SAP

B2B SaaS | Global SEM + Regional Enablement | Global Associate Director

The Challenge

Global agency teams operated in silos with inconsistent SEM strategies, disconnected KPIs, and a lack of shared infrastructure — limiting impact across regions.

The Approach

Created and deployed unified SEM playbooks across EMEA, LATAM, MEE, APJ, and China. Facilitated in-region roadshows and executive trainings to align strategy, reporting, and performance standards.

The Outcome

🌍 30%+ YoY revenue growth

📘 Unified SEM systems adopted across all business units

My Role

Led global SEM strategy and regional enablement, authored playbooks, and served as the connective tissue between regions and executive stakeholders.

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