Global Alignment at Scale: SEM Strategy for SAP
SAP
B2B SaaS | Global SEM + Regional Enablement | Global Associate Director
The Challenge
Global agency teams operated in silos with inconsistent SEM strategies, disconnected KPIs, and a lack of shared infrastructure — limiting impact across regions.
The Approach
Created and deployed unified SEM playbooks across EMEA, LATAM, MEE, APJ, and China. Facilitated in-region roadshows and executive trainings to align strategy, reporting, and performance standards.
The Outcome
🌍 30%+ YoY revenue growth
📘 Unified SEM systems adopted across all business units
My Role
Led global SEM strategy and regional enablement, authored playbooks, and served as the connective tissue between regions and executive stakeholders.