Restructuring 60+ Campaigns in Four Weeks: The Pansophic Playbook

Pansophic Learning

Education | State-Level SEM + GTM Rollout | Sr. Director, Paid Media

The Challenge

Pansophic needed to launch and restructure ad accounts across more than 20 education brand accounts spanning 10+ states all under a tight timeline to meet seasonal enrollment peaks and internal revenue goals.

The Approach

Built and launched state-level SEM and YouTube campaigns in <4 weeks. Developed a scalable QA and pacing process that enabled immediate implementation of creative refreshes and rapid GTM testing. Focused on collaboration and operational speed without sacrificing quality.

The Outcome

🚀 60+ campaigns relaunched and restructured in under one month

📈 Exceeded year-to-date enrollment pacing, helping drive 20% YoY growth trajectory

⏱ Unified workflow improved cross-team visibility, speed, and campaign agility

My Role

Led end-to-end launch strategy, built QA systems, collaborated cross-functionally with analytics, media, and client stakeholders to hit aggressive targets ahead of schedule.