Frequently Asked Questions

What types of brands do you work with?

Digital-first brands navigating growth, platform shifts, or performance plateaus — from scrappy startups to scaled Series B+ teams. If you’re in motion, I can help with traction.

Do you only offer long-term retainers?

Nope. I offer fractional retainers, one-week Growth Sprints, and one-off Strategy Hours. You choose the level. I meet you there. Everything’s customizable.

Do you manage campaigns directly or just advise?

Both. I can audit, rebuild, and get hands-on with live campaigns — or guide your internal team with clear priorities and strategic direction. I flex to what moves the needle faster.

What channels do you specialize in?

Google Ads (Search, PMAX, YouTube/Demand Gen), Meta, TikTok, LinkedIn, X, Microsoft Ads, and Shopping Feeds across platforms.

I’ve led full-funnel strategy across them all and more importantly, I know when to say no. I specialize in paid media that drives outcomes, not vanity metrics.

I’ve also touched most adjacent surfaces: terrestrial radio buys, programmatic guarantees, SEO infrastructure, creative brief systems, and brand architecture. I’m not a one-stop shop, but I do know how every lever connects and how to make them work together.

What makes you different from an agency?

You work directly with me. No handoffs. No layers. Just sharp thinking, platform fluency, and founder-first support built around your team not mine.

Can I start with a one-off session?

Absolutely. Book a Strategy Hour — a 60-minute live session built for fast clarity, tactical help, and sharp decision-making. It’s low commitment, high signal.

(Coming soon: A full page breaking down how Strategy Hour works, what to bring, and what to expect.)

What if I’m not sure what I need?

Shoot me a message. No pressure, no pitch just a conversation.

How fast can we get started?

For Strategy Hours or Growth Sprints usually within a few days. For retainers, I take on a limited number at once to keep focus tight. Reach out and I’ll let you know next availability.

Do you offer nonprofit or mission-driven discounts?

Yes. If your work creates value beyond profit, I’m happy to adjust where I can. Let’s talk and spread the word to your friends.