Rebuilding acquisition around approved applications.

The team did not need more activity. It needed a measurement, QA, pacing, and operating model that made the right business outcome visible and actionable.

Sr. Director, Paid Media · NP Digital · End-to-end paid-media rebuild · Cross-functional delivery · Deep-funnel outcome

Rebuilt campaign and measurement foundations around approved applications rather than generic conversion volume. Introduced clearer QA, pacing, diagnostic, and escalation routines, and aligned media, analytics, client stakeholders, and delivery teams around shared definitions and a common operating rhythm.

Approved applications grew by approximately 500% after the rebuild, and blockers became easier to diagnose, explain, and resolve across teams.

Evidence boundary

The metric is approved applications. It is not revenue, customers, profit, or generic app-install growth.