Building global media systems across a $100M+ program.

Global scale only works when planning, testing, measurement, and enablement are designed to travel across regions without erasing local judgment.

Digital Activation Director · Essence Global · $100M+ programs · 30+ person teams · North America, EMEA, APJ, and LATAM · 21 distinct platforms

Led digital activation at a scale where individual channel excellence was necessary but insufficient. Built shared planning, testing, measurement, and enablement frameworks that turned local learning into reusable global infrastructure while preserving market judgment.

The result was a more consistent operating system across $100M+ programs and 21 distinct platforms, with a stronger connection between planning, testing, measurement, activation, and team enablement.

Evidence boundary

The scale figures describe managed program and team scope. They do not represent personal revenue or formal P&L ownership. No unsupported historical-superlative claim is made.