AI Didn’t Replace Me — It Made Me Redesign Everything

AI won’t take your media job. But it’s already rewriting your job description.

At NP Digital, I started integrating AI tools - but not just for dashboards or headlines. I used them to accelerate strategic cycles. For one client, I rebuilt their performance forecast model using AI-generated simulations tied to real cost data. For another, I used LLM prompts to iterate creative brief options based on past performance.

AI didn’t save time… it bought me leverage. And it made the gaps sharper: teams without judgment? Exposed. Agencies over-relying on templates? Flattened.

Leadership Lessons:

• AI gives speed. You still need clarity.

• Your value isn’t your output — it’s your judgment.

• Use AI to test better, brief smarter, and elevate your role.

I’m not “AI-savvy.” I’m AI-integrated. There’s a difference — and it scales.

Want to see what that looks like in your media stack? [Book Your Strategy Session]